Analysis Of Sales Pattern Of China's Hair Products Market And Trend Of Production And Sales

- Jan 14, 2019-

The hair products are made of human hair or specialized fibrils as raw materials. The wig products processed through a series of processes are mainly used for hair styling, beauty salon teaching, and to make up for physiological defects such as hair loss and hair loss, and to meet special occupations (such as performing arts, Lawyers and other industries) demand.

    From the perspective of the domestic consumer products market, the domestic consumer groups currently mainly include fashionable and personalized fashion consumer groups (such as the pursuit of fashion and personalized young women, high-end fashion people and professional wife, etc.) and special functionality. Consumer groups (such as actors, models, hair loss, baldness, teaching salons and hair salons, teaching props and doll accessories).

    According to Boss data released "2017-2022 China's hair products industry market status and investment prospects research and forecast analysis report" shows: At present, the domestic hair products market has entered the rapid growth period through the introduction of the previous years. Major domestic export enterprises have gradually entered the domestic market, and began to establish hundreds of brand stores in first- and second-tier cities such as Beijing, Shanghai, Shenzhen and Chongqing, and gradually guide the domestic hair products consumer market to brand development. In 2015, the sales volume of China's hair products industry was about 2.655 billion yuan. The main sales areas were concentrated in South China and East China, as shown in the following figure:


2010-2015 China's hair products industry sales market segmentation situation (100 million yuan)

yearsSales volume in   Northeast ChinaSales scale in   North ChinaSales scale in   East ChinaCentral China   sales scaleSouth China   sales scaleWestern sales   scale

According to statistics: in 2014, the output of China's domestic hair products was 54,600 tons. In 2015, the output of domestic hair products was 53,600 tons. The output decreased slightly compared with the same period of last year.

China's hair products output chart from 2010 to 2015


The hair products industry has a long history of development and has been in existence for more than 100 years. As early as the end of the Qing Dynasty and the beginning of the Republic of China, German Jewish merchants with high market sensitivity aimed at the growing demand for hair accessories, often in the hinterland of China - Henan Xuchang acquired the abandoned human hair and shipped it back to the domestic processing into various hair products. It is sold to European and American countries, earning high profits and guiding Western consumers to the trend of makeup products. As a result, Europe has become the birthplace of the global hair products industry, and Xuchang, Henan has gradually developed into the largest human hair distribution center in China and the world.

    China began simple production of hair products from the 1930s. Since human hair raw materials and labor costs are an important part of the production cost of hair products, the world hair products production center has experienced the evolution from Europe to Japan, Korea, and China, affected by the increase in human resource prices and labor costs.

    The industrialization of the Chinese hair products industry began in the 1970s. After the reform and opening up, domestic hair products enterprises began to transform from rough processing to deep processing through Sino-foreign joint ventures, and China began to transform from a single raw material supplier to a finished product exporter. After years of development, China has become a global production center for hair products. Since the most important market for hair products consumption is overseas, the sales of Chinese hair products are mainly exported.

    Although the Chinese hair products industry has developed since ancient times and has a long history in the industry, in terms of the current market situation, the industry development is still at a relatively preliminary stage. The industry enterprises generally lack independent research and development capabilities and process innovation capabilities. Only a few large enterprises have Strong comprehensive strength, crafts and products can reach the world advanced level.

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